Do you know that companies collect data? Yes, they do. Don’t worry, it’s totally normal, they don’t steal it.
Yes, that sounds a little sketchy, but they don’t intend to harm you. They just want to gather random information.
What type of information? More than one type, that’s for sure. They need different information for different reasons. Here, I’ll explain. These are the types of data that companies collect:
Customer data
Have you ever made a purchase? Well, the data that came from that purchase was collected. This data can be the type of product you bought, how much you spent, and so on.
Social data
You probably use the internet a lot. Don’t be embarrassed, everyone does. Whether you’re texting or sending emails, companies will still collect data. It may seem like a breach of privacy, but it won’t really harm you in any way.
Private data
This includes your personal information. Your gender, Social Security number, and so on. Yes, this data is collected, but it’s not used against you. They just need it to gather information
Why do they need data? To improve customer service. Customer data lets companies know what the customers’ demands are.
They analyze your searches in order to gather as much feedback as they can. That way, they can improve themselves and build on what they already have.
This can also benefit you. It can improve customer experience tremendously. It’s a great strategy that can prove really useful for a company.
And, yes there are also people who want to steal data. They do this because they want to use that data for their own personal gains.
No need to panic, you can protect yourself. Just use BitLocker to encrypt all your data. It’s fast, reliable, and really easy to use.
You don’t know how to manage it? That’s okay, BitTruster can do that for you. Not only is BitTruster safe and fast but really cost-effective too.
That’s it. That’s all they want to do. Now, whether that data belongs to them or not is a whole other story. Simple answer- No, it does not. Here’s why:
- The General Data Protection Regulation (GDPR).
The rules that they establish must be followed by any business that collects data in Europe. They don’t want to take away people’s control. That wouldn’t end well for any company. - The California Consumer Privacy Act (CCPA).
Every business has to create new policies to secure people’s private data. Not only that, they have to listen to customer requests and respond within 45 days.
Don’t get your hopes up yet. They don’t have to follow through on every request. But, they do have to listen, so at least that’s something.
Well, there you have it. No, enterprises don’t own your data. But, they do collect it. It benefits them and you.
BitLocker will help you keep that data safe. So, you don’t have to change your daily routine, but it doesn’t hurt to be safe.
