So, you’re not really sure what the California Privacy Law is all about? That’s alright. You’ve come to the right place to learn more about that. We’ll help you.
The California Privacy Law is basically exactly what the name suggests: A Californian law that helps protect the privacy of California residents.
That’s basically the entire idea of this law. But, that doesn’t mean that there’s nothing else to it.
The California Privacy Law is also known as the California Consumer Privacy Act (CCPA). This is basically how most people refer to it.
But , what even is this privacy act, and why is it important? The answer to that question is not at all complicated. Let’s take a look at it:
The California Consumer Privacy Act
The California Consumer Privacy Act was created on the basis that there wasn’t enough communication between businesses and consumers.
This act seeks to break that idea. Under the CCPA, any California consumer will be able to question companies that collect their data.
The reason for that happening is due to the fact that the CCPA grants consumers a lot of rights.
What sort of rights? Well, if you’re a California resident, then you can ask businesses what’s happening with your data. That is within your right.
And, that’s just one of your rights. Some others are:
- The right to know about who is collecting their data and why it’s being used
- The right prevent personal information being collected by deleting it
- The right to opt-out of a sale if they want to do so
- The right to exercise their CCPA rights without anyone preventing them to do so
So yeah, businesses have to listen to what their customers have to say, at least when it comes to the way that they’re handling customer data.
They have to, after all. If they ever choose not to do that, they would get a fine. What are fines, you ask? Here, we’ll explain:
If a business fails to comply with the rules that the CCPA sets out for them, they will get a fine.
If you’re not sure about the types of businesses that are affected by these fines, then know that the CCPA applies to businesses who:
- Have an annual income of over $25 million
- Collects, buys, sells, or shares personal information of over 50,000 California residents
- Derive 50% or more of annual income from selling California residents’ personal data
If your business fits any of these criteria, then you have to comply with the CCPA ruleset. Your company should be based in California, or, at the very least, do business with California.
You shouldn’t take these fines for granted. They can actually cause irreversible damage to your business. And, the more fines you get, the more expensive they become.
So, why not just spare yourself a massive headache? All you have to do is follow the rules.
Respect the Rules
Well, there you have it. Some of these rules and what they do to help consumers might seem a little unfair to businesses. But, businesses also benefit from these rules. You just have to adapt.
We can also help with that. We’ll show you everything you need to know about the CCPA. With our help, none of these rules will ever feel like limitations.