Have you heard of the CCPA? If you are a California resident, then chances are that you have.
The California Consumer Privacy Act (CCPA) is designed to create a more transparent relationship between customers and companies. Transparent meaning the way that companies collect and then use data.
Without the CCPA, such transparency wouldn’t really be there. Most businesses would just collect data without you even knowing about it.
And that’s one of the biggest reasons why CCPA helps keep your data safe. But why do even businesses need your data, let alone protect it? Here’s why:
Businesses And Data
Data is an incredibly valuable resource. That is especially true for businesses.
Companies want to collect data. The reason why they do this is because they want to grow. And, the only way they can do that is by collecting data.
That way, they can learn a lot more about you. For example:
- What your hobbies are
- What do you like
- What don’t you like
Businesses want to collect all of this data so they can learn more about the things that interest you. They can add that knowledge into the formula that will help those businesses grow.
So you see, businesses don’t intend to harm you in any way. They don’t collect data with the intent to use it against you.
It’s actually quite the opposite. They collect it with the intent to benefit you. They want you to have the best experience possible with them. Then, they can in turn benefit from you having such a great experience.
Their business can grow in size and name. Something like that is never bad news.
And, how exactly does the CCPA fit into this whole thing? Here’s how:
How the CCPA Comes Into Play
The CCPA is what motivates these businesses to keep the data that they collect a lot safer. But, how exactly can it even achieve something like that?
Well, remember earlier when we said that the CCPA helps businesses be a lot more transparent with their customers?
Well, that transparency is what’s going to help businesses understand why data protection is so important.
Under the CCPA, customers have the right to ask businesses about what they’re doing with the data they collect. And, businesses are obliged to answer.
If this data is not being handled correctly and responsibly, then there is a chance that any of those customers will sue the business.
And, they would have the right to do so. After all, this business risked that data getting stolen. Why should they get away scot free?
This type of thing can really ruin a business. Its reputation would plummet, as would its chances at success.
Knowing this, any business owner would rush at the opportunity to protect their customers’ data.
And, which would be the best and fastest way to protect that data? BitTruster will do the job.
BitTruster
BitTruster helps by managing the system that will protect all of your data, BitLocker. BitLocker encrypts data. That essentially means that data becomes unreadable.
If no one is able to read data, how would they benefit from stealing it? They wouldn’t.
That’s why BitLocker is so great. It makes it so only you can access data. And, thanks to BitTruster, the management process is going to be a lot easier.
So, seeing that BitTruster can provide so many benefits, many of which will help your company comply with the CCPA ruleset, why wouldn’t you want to go for it?
Safer Data, Happier Company
Safer data is what’s going to lead to a happier company. The CCPA can help companies understand why protecting collected data is important.
And, we can help you understand why the CCPA is so important. Through our help, everyone can end being happier and above all, safer.
