The CCPA may not have been around for a long time. However, it has been around long enough for businesses to realize why they need to comply with the CCPA rules.
And yet, there are still quite a few businesses that fail to realize the importance of compliance.
But, why is that? Let’s take a look:
Businesses and the CCPA
It’s no secret at all that customers are starting to become more and more observant of the fact that businesses are collecting that data.
And, who exactly has helped them in that regard? The CCPA has.
The CCPA has made it possible for customers and businesses to be a lot more transparent when it comes to data collecting.
Before, businesses didn’t need to inform their customers when they were collecting data. They would just collect it, sometimes share and/or sell it. And, the customer would be totally unaware of this occurring.
That’s no longer the case now that the CCPA is around. Thanks to the CCPA, businesses now have to let their customers know that their data is being collected and that it could be shared and/or sold.
And, their customer now also have the right to ask your business and others to stop collecting, sharing, and selling their data.
Knowing that might be the thing that is preventing these businesses from complying with the CCPA.
However, it’s not like businesses have much of a say in the matter anyway. Here’s why:
Under the CCPA, every single business that is either located within California or affects any California resident has to comply.
They don’t really have a choice on the matter. And yet, there are still businesses that choose to risk it.
Sure, data collecting may have been a lot more convenient before. But, that doesn’t mean that businesses don’t get to have any benefits now.
Being compliant with the CCPA allows businesses to gain a more loyal and consistent customer base.
All your business needs to do is explain that you are using BitTruster to encrypt and manage customer data.
If your customers know that the data you are collecting is being kept safe and that you are not collecting it with the intent to harm them in any way, then at least most of them will come around and allow you to use it.
After all, you collecting data can benefit them as well, not just you. Their experience with your business can be improved significantly.
Compliance and Success
So, in the end, why wouldn’t your business want to comply with the CCPA.
Sure, data collecting might’ve been more convenient for your business before. But, that doesn’t mean that the CCPA gives you zero benefits.
You can have a more loyal customer base. And, you can also get to experience so many other things that the CCPA offers. We can tell you all about it.
With our help, your business will truly walk the ladder of success.